There are many ways to have your brand ‘top of mind’ and to hit your target market with a real bullseye.
One of the most powerful and effective ways to achieve that connection with your target audience is by using quality promotional products.
Promotional items that have longevity and an eye-catching component to them are part and parcel of a clever marketing strategy. You can find almost any business in the world using some type of promotional product in their efforts to capture their share of the market.
These specially branded products can be customised with a company logo or branded motto and then distributed and even delivered to both potential and existing clients.
Of all the countries across the globe that have an active promotional marketing industry, Australia stands out for many different reasons.
Australian-made as a point of difference
When it comes to quality products, having the words ‘Australian Made’ on the label or packaging can mean a huge difference to sales and marketing.
Over the last 20 years, there has been a clear and fundamental growth in the need to know the source of a product. Consumers want to be sure that they are getting a product from a reliable source and supplier with the best possible standards in how it is made.
This is just one reason why the phrase ‘proudly Australian Made’ has such an impact in today’s crowded market.
You can look online for ‘the best promotional products in Australia’ to find the product that would attract your target market the most. Something as small as a pack of seedsticks can help you to show that your brand really cares about the environment.
Why choose quality and integrity in products?
There has been a growing interest in how products are sourced and made.
One of the most important reasons why Australian Made products are held in such high regard is because being Australian Made is usually ethically and, where possible, sustainably made.
The most important thing is the quality of the products, and by purchasing locally-made items, you are supporting local businesses.
By choosing promotional products which are Australian Made, a business increases its reach to the market with quality products that are also a cornerstone of supporting the local business community.
That can be a powerful branding and marketing message.
A majority of Australian-made products have an eye on being eco-friendly, and that includes using sustainable materials and production processes while being a part of reducing their carbon footprint. Being local means less travel and fewer resources involved in producing the final product. Buying and shopping locally is a key part of being sustainable.
Different promotional products with an Aussie-made edge
When it comes to a well-made promotional product, you can’t go past the leading name in promotional marketing items.
One great marketing idea is to create your own branded items, like the latest in custom basketball jerseys in Australia, where a team is decked out in a special basketball uniform design. This can be given to staff for their own work team games or as a special gift to individuals with their names added too.
You can also have sports drink bottles and sweatbands or caps that are also specially branded items that can be carried around and get the message out there.
The promotional product side of your marketing can be very powerful and create a memorable way to showcase your brand.
Then you need to capture people’s attention when they are in your area or live or work in close proximity to your brand.
That’s where effective SEO marketing comes into the equation.
Having your branding, promotional designs, and your key messages working together is a powerful thing.
While promotional products are a tried-and-true marketing ploy, you need to have your digital marketing working for you too.
The best way to go with SEO
Your SEO marketing efforts need to bear fruit, and many strategies and campaigns miss the mark or fail because of poor design or follow-through.
It’s never more apparent than when people forget or mismanage their local Search Engine Optimisation.
Local SEO is all about optimising both your website and online presence to rank as highly as possible on search engines.
The special thing about SEO in a local sense is that it is crucial that any business which relies on local customers, such as brick-and-mortar stores, restaurants, cafés and service providers like hairdressers, needs to have local SEO working for it.
This is where maximising visibility to potential customers in your area is vital so that you can drive more foot traffic to your premises and grow your sales.
If someone is looking for a place to eat in a particular suburb and your restaurant is one of the top names when they search for that place, you have a much greater chance of being the place they go to.
Having made sure your SEO is all optimised and is both engaging and cohesive is the key to that success. Many businesses set up their local SEO but then forget to maintain or update the often crucial details of when they are open or if they have changed the address or phone numbers.
You often only get one chance to impress a potential customer and help them choose you over all your competitors. Having a slow-loading website or the wrong information is a sure-fire way to lose their interest or put them off forever.
Promotional efforts that work hand in hand
It may sound strange to some, but promotional products can play a significant role in the success of local SEO.
This is when quality promotional material is seen and used by the local community and then by everyone else who may come to the area.
Your brand’s visibility in your local community can be a hugely effective marketing tool, especially when your branded products are given away at local events or community gatherings. Being a sponsor of community endeavours keeps your name out there, and you can spread that word of mouth by including promotional gifts to customers who come into your store, café or restaurant.
The more people who see your logo and message, the better chance that they will remember who you are or be curious enough to want to find out what you offer. As your business profile increases, so does the likelihood that people will search for your brand online, meaning more organic search traffic to your website and better SEO rankings.
Getting your brand discovered is easier than you think. It’s all about proper planning and showing your target audience that you have something special to offer that gives them a reason to come back for more.